01
Silver
Business Essentials Sponsorship
Your brand in the room
- Brand logo on event branding
- 2 VIP tickets
- Product placement at the event
$1,000Choose Silver
THE ANTI-INFLUENCER EVENTAPR 02–03 / 2027
Business of Strength presents
Underground
Strength Con.
A different kind of event.
A stronger kind of partnership.
VARSITY HOUSE GYM HQ / ORANGEBURG, NY2027 SPONSORSHIP PROPOSAL
Real people. Real strength. Real connection.Not another trade show.
01 / THE ROOMWHO YOUR BRAND MEETS
ONE GYM FLOOR. ONE COMMUNITY.01
The audience is the opportunity
Get in the room.
Not lost in the feed.
Gym owners. Strength coaches. The people doing the work—and deciding what goes into their gyms.
Meet the owners and coaches who buy equipment, software, supplements and services, then tell their community what works.
100+Gym owners, coaches & decision makers in one room
2Full days of face time — plus food, drinks & a social
02 / THE CONNECTIONBRING YOUR BRAND INTO THE EXPERIENCE
MORE THAN A LOGO ON A WALL.02
Make it tangible
Show up.
Stand out.
Your product belongs where the conversations happen. On the gym floor, in the vendor area, and in front of the people who use it.
- 01Your product, in the room
Product placement with every sponsorship.
- 02Your own space
Booth or tent in the main vendor area with Gold and Platinum.
- 03Something to take home
Media of your brand or product, captured at the event and delivered to Gold and Platinum sponsors.
03 / THE COMPANY YOU KEEPBUILT WITH BRANDS THAT GET IT
PAST UNDERGROUND PARTNERS03
You’re in good company
Strength recognizes
strength.
Jocko Fuel. Sorinex. Ivanko Barbell. Brands that have already backed the Underground.
Alongside TurnKey Coach, Barbell Logic, Simmons Media, Ignite Entrepreneurs, Inlek Strength and MaceFit.
Find your place in the 2027 lineup04 / YOUR PARTNERSHIPTHREE WAYS TO BE PART OF IT
Choose your presence.
From getting your brand in the room
to putting your name on the event.
02
Gold
Business Leader Sponsorship
Everything in Silver, plus
- 2 VIP tickets
- Booth / tent set-up in the main vendor area
- Media captured of your brand or product at the event, delivered to you
$2,500Choose Gold
03
Platinum
Business Executive Sponsorship
Everything in Gold, plus
- 6 VIP tickets
- Underground Strength Con presented by your brand
- Work directly with UGSC to optimize your presence and experience
$5,000Choose Platinum
05 / THE EVENTOLD-SCHOOL STRENGTH. NEXT-LEVEL CONNECTION.
LEARN FROM PEOPLE DOING THE WORK.05
Put it on the calendar
Two days.
All Underground.
WHENApril 2–3, 2027
WHEREVarsity House Gym HQ
337 Blaisdell Road
Orangeburg, NY 10962
2027 headliners
Zach Even-Esh · Joe Riggio · Dan Goodman
Plus the Underground Strength Carnival, honoring Dr. Ken Leistner.
Staying nearby? Hilton Pearl River ↗
YOUR NEXT MOVELET’S BUILD SOMETHING STRONG.